Last week I had the pleasure of speaking at the Online Marketing Summit’s annual conference in San Diego. In my presentation Online S&M (Strategy and Metrics) I focused on 3 things:
1. The need for an integrated, strategic plan (one-off efforts often fail)
2. A foundational approach to Interactive in troubling times (focus on tactics with highest ROI including site usability, analytics, search and email)
3. How to measure and assess performance (results, ROI). This includes a new approach to measuring your results against the Google index for your search terms (must read!).
While there were no standing O’s and cell phone waving, I received some great feedback and was quoted in B to B magazine. If you couldn’t make OMS, or if you missed my presentation you can find it on Slideshare.
Feel free to share with others. And please comment below!