Ad Week today reported new findings from Kelsey Group that local advertising is expected to contract over the next 5 years. Worth noting though is that local online marketing is expected to grow 18% annually.
“Combined spending across mobile, local search, online classifieds, voice search, e-mail marketing, online Yellow Pages and other interactive efforts by traditional media companies is expected to grow from $14 billion in 2008 to $32 billion-plus in 2013, a compound annual growth rate of 18 percent. Traditional media — including newspapers, direct, broadcast, Yellow Pages, out of home, cable TV and magazines — are forecast to decrease from $141.3 billion in 2008 to $112.4 billion in 2013″
This relates directly to some of my earlier blog posts on Yellow Pages vs. Search.
Search vs. Yellow Pages Part 1
Search vs. Yellow Pages Part 2
… it seems the numbers are proving out. To read the Ad Week article click here.
Comments are welcome!!!
