Welcome to Interactive Musings 1.3, the latest summary of stories that I thought would be of interest to those who online marketing. This edition is dedicated to Audiences – where all marketing plans begin.   I hope you find it to be informative. Feel free to share and comment!

Kids Flock to the Web (AdWeek)
To no one’s surprised, Nielsen Online confirmed that kids are going online at a much faster rate than the rest of us.  While the online universe has grown by only 10% in the past 5 years, the kids’ Web universe has grown 18%. As of late, the kids 2-11 audience reached 16 million, or 9.5% of active online users.  Kids are practically living online, spending nearly 11 hours a month in 2009.
What Men Do Online (eMarketer)
If you are wondering how man use the Internet, check out the eMarketer report. Don’t worry
it’s rated G, but if you market to dudes (or just wonder what we are really doing when we say
we are working late) take a look.

Marketers Target the Over 50 Set (NY Times)
“For decades, older consumers were largely shunned by marketers because they were deemed less wealthy, less likely to try new products and less willing to change brands. Not any longer…

A Fresh Look at 50 (Mediapost)
It seems that 50 is different than it used to be. Interesting article on the 44-54 age group (aka cuspers, young boomers), the transition they are going through and how to market to them. A must read for anyone seeking to engage this group.

Seniors On The Web!
Latest studies show that 45% of 70-75 age group is online (as well as 56% of 65-70 year olds). The web is becoming a bonanza for marketers targeting seniors. If this is your audience, you need to get with the program. For more info see the research brief.

That’s all for this edition. Since this is an interactive blog, you are invited to share your thoughts, questions or comments. Just keep it clean and constructive. You can also share this, digg it, or whatever floats your social networking boat!

Steve Latham
Follow me on Twitter
Find me on Facebook