Online Marketing in the Energy industry

online marketing in energy industry

I recently presented at Gulf Publishing’s conference “Marketing in the Oilfield” on how energy marketers can leverage online marketing and social media to engage audiences and build their brands.  My presentation is embedded below for your viewing pleasure :-)

For those who want the cliff’s notes, the key takeaways are:

1. Why B2B marketers (including oil and gas / energy service companies) need to be marketing online
2. Roadmap for incorporating online into your existing marketing programs
3. Business case for incorporating social media into an energy marketing program
4. Common social media pitfalls and tips for successfully avoiding them

Here is the presentation.  If you can’t view please visit http://bit.ly/2CEUr

I hope you find it to be of value. Please feel free to comment below and share with others!

Steve Latham
http://twitter.com/stevelatham

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