- This sums it up! “This decade put the ‘me’ in media” http://bit.ly/8rFZy1 (via @socialmedia247, @solinii) #
- Ad agencies take note: Pepsi Drops the Super Bowl for Social Media
http://ow.ly/1mJaj7 # - eMarketer article: How Social Media Helps Small Biz http://ow.ly/1mJaiY #
- Advertising is coming to eBooks… Old school publishers take note! (via @mediapost) http://ow.ly/NO6U #
- Chart: Display ad targeting by type – Geo and Contextual still rule. (via @emarketer) http://ow.ly/NO3q #
- Just saw Online Holiday Spend up 5-10%! Nice to see growth again! @comScore http://bit.ly/6lBGcu #
- Great case on crowdsourcing: Mountain Dew sources design via Twitter and Facebook http://ow.ly/NO5n #
Monthly Archive for December, 2009
- RT @stevelatham: Great story: NYC and San Francisco making city data available for Apps. Very smart! http://ow.ly/NOaU #fb #
- Will Startups See a Renaissance Of VC Funding In 2010? (and will it translate into ad spending?) http://ow.ly/NNZX #
- No surprised, but nice to see! 72% Of Advertisers See More Digital Spending In 2010 (@mediapost) http://bit.ly/8Ykbgc #
- Just made updates to New Media Toolkit. More good stuff for online marketers: http://bit.ly/3hQh3Z #
- RT @stevelatham: HiMA holiday party Monday 12/21 at Lucky Strike! http://ow.ly/N2RB #
- RT @TrendTracker: The Top 10 Everything of 2009 (@TIME) http://bit.ly/09TIMEtop10 rt @Kim @Jason_Pollock #
- @bfrench Glad you like it! RT @spurinteractive Excellent list. One of the most comprehensive I've seen. http://bit.ly/3hQh3Z #
- New Blog Post: Online Strategy and Best Practices for Health Care Marketing (Webinar) http://ow.ly/16bcRn #
- @liarist @skimmyjeans @verseconsulting thanks for the #FF love! Glad you like our Tweets. #
- @bfrench Agreed! 60 is over the top. Hence the caveat on our RT… check out our New Media Tookit http://bit.ly/3hQh3Z Thoughts? in reply to bfrench #
- interesting stats about how your bio may impact followers. RT @twittfuel: How to set up a professional Bio on Twitter http://bit.ly/87mWp3 #
- "Online Strategy and Best Practices for Health Care Marketing" is up! View Webinar http://bit.ly/8m5fJ7 and slides http://bit.ly/77KYMW #
- Having used many Twitter mgt tools, I am sold on #HootSuite (laptop + iPhone). This app rocks! http://hootsuite.com (not paid announcement) #
- Glad to see this: Facebook becoming ethnically diverse http://ow.ly/1mJ3Hw #
- Spur CEO to conduct Free Webinar "Online Health Care Marketing: What You Need to Know!" TODAY 10am est: http://bit.ly/4oywWg #
- A bit overwhelming, but… RT @twittfuel: 60+ Essential Twitter Tools http://bit.ly/5jZRQo #
- Top 29 Tools for Competitive Intelligence | Lakeshore (via@tobydiva) http://ping.fm/84CEk #
- Worth a RT: Online Demand Generation: Planning, Metrics and Keys to Success (slideshare presentation) http://bit.ly/4F7lRt #
- Just made updates to New Media Toolkit. More good stuff for online marketers: http://bit.ly/3hQh3Z #
- News: Twitter to start testing features for Businesses (important for marketers!) http://ow.ly/MpAy #
- Graying of the Web continues! 8.3% of social media users are over 65 (only 0.1% less than teens) http://ow.ly/MjC8 (@mediapost) #
- Great article "10 Web Tech Innovations That Have Improved Our Lives" (@mashable) http://ping.fm/Xmtcc #
- New lawsuit against ISP for "spying" on customers. The line between targeting and invading privacy is getting pret-ty thin http://ow.ly/Mc7e #
- Must read for all marketers! 7 Predictions for 2010 from @eMarketer http://ping.fm/dY3Bk #
- Article: Top 5 Blogging Platforms (via @mashable) http://ping.fm/bNdKd #
- New Blog Post: Twitter Weekly Updates for @SpurInteractive – What Do Seniors Do Online? Visit Facebook and YouTube,… http://ow.ly/169fza #
Powered by Twitter Tools
A Changing Landscape
The Web has dramatically changed the way we live our daily lives – both personal and professional. Media consumption has shifted dramatically, along with the way we seek information. This is especially true in the health care industry where patients are taking a more active role in their health care decisions and the advent of medical tourism has created a global marketplace that is becoming increasingly competitive.
New Challenges
Health care marketers, both domestic and abroad, have a daunting task: develop and execute strategies to accommodate changes in customer behavior, fragmentation of media and increasing competition from global providers. For many health care providers, one of the keys to success (and in some cases survival) will be the ability to reach, engage and cultivate relationships with patients via the Web. This is clearly much easier said than done.
The Need for Direction
Most health care marketers know the Web is a critical medium for reaching patients and building your brand. Yet many are still on the sidelines, wondering what to do, where to start and how to measure results. Whether you’re looking at Google, Twitter, Facebook, YouTube, Email, Blogs or other media, there are many options and seemingly few answers to the question “what should we do?” Based on 6+ years of online marketing in health care, along with 3+ years of social media marketing on behalf of large and small brands, I believe I have the answer which is presented in the archived webinar below (see below for table of contents). If you’d like to view the slides (without the voice-over) view Online Strategy and Best Practices for Healthcare Marketing on slideshare.
Trouble viewing? View “Online Marketing for Health Care” on Vimeo.
Presentation Overview
With the goal of helping health care providers, marketers and facilitators understand interactive marketing, I conducted an online webinar for the Medical Tourism Association in 12/09. The lessons are equally applicable to international and domestic providers. “Online Marketing for Health Care: What You Need to Know!” addresses the following:
1. Business case for online marketing in health care
2. A five-point plan (and best practices) for online marketing success
- Understand your audience
- Optimize your Web site
- Create demand via paid, owned and earned media
- Engage and interact via social media
- Define metrics and measure results
3. Social Media: Keys To Success
- Business case for social media
- Common mistakes and pitfalls
- Tactical recommendations for success
Social Media Resources
If you want to learn more about social media, here are some related posts and presentations:
- Social Media Strategy for marketers
- Business Case for Social Media
- New Media Toolkit
I hope you find this to be of great value to you and your organization. If so, please feel free to comment and share with others!
Steve Latham (follow me on Twitter!)
___________________________________________________________________
- What Do Seniors Do Online? Visit Facebook and YouTube, of Course (via @mashable) http://ping.fm/9BXQf #
- IMO all media (web pages, tweets, ebooks, mags, tv) will be consumed on same devices (true convergence) RT @mackphoto: And then iReaders? #
- Get your Magazine Fix Online! Mag publishers forming alliance to create a Digital Storefront "Hulu for Magazines" http://ping.fm/TYVMS #
- FREE WEBINAR: Online Marketing for Health Care Providers by @SteveLatham Spur Interactive (Medical Tourism Association) http://ping.fm/D0cao #
- Marketers take note! Search Marketing just changed: Impact of Real-Time Search and SEO/PPC (@mediapost) http://ping.fm/Bd8fK #
- What's on the top of CMO's minds for 2010? Email and Social Media (via @eMarketer) http://ping.fm/fzUh5 #
- New Blog: SOCIAL MEDIA STRATEGY – practical guide for marketers (business case + outline for a plan) http://ping.fm/MNLiL #
- Thanks for the RT @ayounghouston: Check out this SlideShare Presentation : SOCIAL MEDIA STRATEGY | Spur Interactive http://bit.ly/7AS1zT #
- @AM_Lewis Check out Social Media Strategy (slideshare preso) http://bit.ly/7AS1zT in reply to AM_Lewis #
- RT @BeSocialOnline: New Media Toolkit! | Steve Latham – Mozilla Firefox http://ow.ly/KcPm #
- 2010 Trends: good info re: Earned and Paid Media (via @eMarketer) http://ping.fm/a6sHa #
- New Blog Post: SOCIAL MEDIA STRATEGY – SOCIAL MEDIA STRATEGY is intended to help marketers understand the opportuni… http://ow.ly/167C9e #
- RT @OMConnect: Exclusive OMC: New Media Toolkit! Tools, & Apps to become a new media guru by @stevelatham http://short.to/zsxu #socialmedia #
- SEO peeps take note! RT @SocialMedia411: Reality Setting In: What Google's Real-Time Search Means To Businesses: http://bit.ly/5fdzOj #
- @stevelatham @garf and @genemccubbin to "share" Social Media panel at Houston Business Expo. Should be fun! http://ping.fm/9heoh #
- 10 Most Innovative Viral Video Ads of 2009 (via @mashable) http://ping.fm/UlZpW #
- New Blog Post: Twitter Weekly Updates for @SpurInteractive – SOCIAL MEDIA STRATEGY new blog on OnlineMarketingConne… http://ow.ly/167inw #
- RT @stevelatham: FREE TIP for those who want to keep followers: refrain from using "making money" in your automatic-thank-you DM. #
- Pharma's Social Media Woes (via @AdWeek) http://ping.fm/ik9P6 #
- Newspapers and Mags going digital: Hearst, Conde Nast and others (@mediapost) http://ping.fm/YnbRk #
Powered by Twitter Tools
- SOCIAL MEDIA STRATEGY new blog on OnlineMarketingConnect.com http://bit.ly/5Slboq #
- WARNING: Facebook Chat Phishing Scam (be careful what you click on!) http://ping.fm/s2qVE #
- Great stats on social media marketing usage by B2B vs. B2C (via @emarketer) http://bit.ly/4rkwIH #
- Great chart showing Facebook users by Age and Gender http://ping.fm/Qawjk #
- 69 million playing FarmVille (2x the number on Twitter). Amazing… http://ping.fm/pAfOP #
- @kfom, @Lionel_Hanley, @brontomatt, @warrenmason, @so_white, @BeSocialOnline, @RSSirteubal, @lm9r Thanks for sharing! http://bit.ly/7AS1zT #
- Just announced: Spur CEO to conduct Online Marketing Webinar for International Health Care providers http://ping.fm/pBDKV #
- Cyber Monday Sales Rise 16% in US. It's time to start spending folks! http://bit.ly/4TOtD2 #
- Thanks for the great feedback + sharing of Social Media Strategy http://bit.ly/7AS1zT . 1200+ views in 4 days exceeded our expectations! #
- Arigato gozaimasu @onstrategy @morespatraffic @trchandler @kimpadgett @rayvandenbel @socialspid @metehanapak for RTs http://bit.ly/7AS1zT #
- Thanks for passing it along! You will receive good karma. RT @armandoarias: Social Media Strategy (Spur Interactive) http://bit.ly/8VgSMV #
- Just rec'd cool email from Slideshare- my preso SOCIAL MEDIA STRATEGY (http://bit.ly/7AS1zT) hit the "Hot on Twitter" list. Thanks! #
- Thanks for the shout! RT @TwittStrategies: @SpurInteractive – Social Media Strategy: 10 point outline http://url4.eu/qrGp #
- Just added some new Twitter tools to our New Media Toolkit. Enjoy! http://bit.ly/3hQh3Z #
- New Blog Post: Twitter Weekly Updates for @SpurInteractive – Social Media Strategy: 10 point outline for creating a… http://ow.ly/165fjJ #
Powered by Twitter Tools