Spur Interactive

• RT @TheSocialCMO @Ollie73 @edwardboches Creative + conversation is how advertising + social media work together:http://bit.ly/bNbCyN #
• Learn about The State of Search for 2010 at the 2/4 Houston IMA lunch: http://ow.ly/121qy #
• Very interesting note on banner ads: Marketer's guide to overcoming banner blindness http://ow.ly/11uZE #
• Interesting @mediapost article on Chris Anderson's of how the Web will impact the future of business http://ping.fm/cK4ul #
• Fun with old media @MikeMcGuff on 950 KPRC with @Garf, @coffeegroundz and guest caller @stevelatham http://ow.ly/11zyY #
• Very interesting note on banner ads: Marketer's guide to overcoming banner blindness http://ow.ly/11uZE #
• Learn about The State of Search for 2010 at the 2/4 Houston IMA lunch: http://ow.ly/11v2H #
• Interesting / short read: What We Learned About Apple Yesterday http://ow.ly/11u3Q (via @mashable) #
• HiMA luncheon: "The State of Search 2010" Thurs 2/4: http://ow.ly/11psz Great panel + Free Tix to @omsummit (Please RT!) #
• Very interesting note on banner ads: Marketer's guide to overcoming banner blindness http://ow.ly/10WWp #
• Ever heard of Gamma Women? If not you may soon! @MediaPost: 'Gamma Women' Follow More Than Trends http://ow.ly/10×6v #
• It's becoming a Mac, Mac World! Apple Profits Jump 50% On Mac Sales http://ow.ly/10×7V #
• Interesting @mediapost article on Chris Anderson's of how the Web will impact the future of business http://ping.fm/cK4ul #
• Good short read – RT @RSSirteubal: Six reasons why no one likes you online http://ow.ly/16q2OG #
• New Blog Post: Twitter Weekly Updates for @SpurInteractive – Good info for Marketers! eMarketer report: What Social… http://ow.ly/16pABN #

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• Good info for Marketers! eMarketer report: What Social Followers Want http://ping.fm/wysYz #
• Short article: 5 Tips for using social media in health care marketing (via @RSSirteubal) http://ow.ly/Yshm #
• Momma Geeks rule! Digital Tools Help Moms Take Charge – eMarketer http://ow.ly/YnUy #
• Classically funny! And yet sadly true… How a Web Design Goes Straight to Hell http://ow.ly/Xr20 #
• Has anyone seen recent forecast for Media Budget allocations? Seeking latest on % allocated to online vs. TV, Print, etc. #
• Great Stats on Boomers use of TV and Internet. 69% of 50-64 were online yesterday! via @emarketer http://bit.ly/57rrau #
• Atwitter in Mass.: Brown’s Social Media Strategy Tops Coakley’s – WSJ http://ow.ly/YlkV #
• Fun and interesting blog banter! RT: @TexasMonthly Mass hysteria! All eyes on MA senate race: http://ow.ly/Yloq #
• How Small Businesses are using Social Media (via @MediaPost) http://ow.ly/YefH #
• Good read for new SM Marketers: 10 Stages of Social Media Business Integration http://ow.ly/Xq35 #
• eBook sales continue to rise (one of a few growth categories!) via @emarkter http://ow.ly/XLcP #
• It's official! Consumers won't pay for news (did they really spend $ to figure this out???) Poor Rupert! http://ow.ly/Xqls #
• Twitter growing Abroad; now accounts for 50% of users w/ UK, Germany, Brazil, Indonesia growing fastest http://ow.ly/Xq1H #
• Cool to see Old Media adopting New Media innovations: Clear Channel's new radio ad program: http://ow.ly/XpXV #
• New Blog Post: Twitter Weekly Updates for @SpurInteractive – Article: Meeting Busy Moms’ Needs (diapers.com case) … http://ow.ly/16mm2f #
• Good read for new SM Marketers. Article by @briansolis: 10 Stages of Social Media Business Integration http://ow.ly/Xq35 #
• If your life feels incomplete, you can now get Samuel Jackson on your *!^%@$&! iPhone http://ow.ly/XpR1 #

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• Article: Meeting Busy Moms’ Needs (diapers.com case) – WOM is #1 driver of business via @eMarketer http://ow.ly/WYop #
• Great quote: Companies still don’t know why they need or want social media. Hiring for Social Media http://ow.ly/WHu3 (@stevelatham @panah) #
• R U saying quality of tweets is not based on # of followers? @hurriednotes: Google is screwing the pooch on tweet rank http://ow.ly/WHrL #
• Social media strategy is still the missing link in most companies. Here's a blueprint for crafting one. http://bit.ly/5TFdb4 #
• Google is grading Tweets? http://ow.ly/Wg79 #
• @stevelatham nominated for Statesman Social Media Awards http://bit.ly/TxAwards. Winners based on comments (hint!) http://ow.ly/WfEb #
• Article on consumers of the future: Aging Puts a Wrinkle in the US (Nielsen) http://ping.fm/P9xOY #
• Looking forward to upcoming HiMA event on the art and science of seduction interaction. Very cool! http://ow.ly/VJEF #
• Interesting! Web users recommend offline more than online: 40% make offline Rec's after seeing them online @emarketer http://ow.ly/Vu2d #
• Good article by @andygould: Agency Guide to Going Digital (we truly appreciate the "painful small projects" note http://ow.ly/VtxC #
• AdweekMedia Forecast for 2010. Should be a great year for online video and mobile ads! http://ping.fm/S6SOA #
• I'm a SBUX fan but seriously, how hard must they work to get followers? RT @onstrategy: Starbucks Social Success http://url4.eu/16BOE #
• Social Media Resources for B2B Marketers via Business.com http://url4.eu/12MZp #
• New Blog Post: Twitter Weekly Updates for @SpurInteractive – Thanks for the #FF! @BDCAnswers #FF B2B stars @jonatha… http://ow.ly/16jdw3 #

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• Interesting note: Marketing (vs. Advertising) the big growth engine in social media (via @emarketer) http://ow.ly/UnJv #
• Fight! Fight! Fight! Apples enters advertising same day Google intros smart phone. Microsoft feeling left out? http://ow.ly/Tkue #
• 4 Secrets to Becoming a Digg Frontpage Regular http://ow.ly/SMKO pretty old but somewhat interesting. #
• Glad to see this! Forecasting 12-17% growth in online advertising in 2010. http://ow.ly/SYfe #
• Marketers take note! Email works well for weight loss advertising via @mediapost http://ping.fm/TvGtk #
• Just saw our SOCIAL MEDIA STRATEGY preso received 50th Fave and 4,000th view in 30 days. Thanks for sharing! http://bit.ly/7AS1zT #
• Is LinkedIn still relevant? WSJ article on Facebook vs. LinkedIn. http://ping.fm/1PF9C #
• Social media: good for business, bad for productivity http://ow.ly/RrEo #
• Social Media Resources for B2B Marketers via Business.com http://url4.eu/12MZp #
• 6 Tech Predictions That Helped Shape 2009 and 6 That Might Shape 2010 – http://bit.ly/5WLzgz #
• More predictions for 2010 – here is the view of @eMarketer http://ow.ly/RmiZ #
• How To Create the Perfect Facebook Fan Page http://ow.ly/QUes #

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• I can't read Korean but I think this is good (Spur's Medical Tourism Marketing presentation on Korean marketing blog) http://ow.ly/ReRL #
• Is LinkedIn still relevant? WSJ article on Facebook vs. LinkedIn. http://ping.fm/1PF9C #
• Great article: what can go wrong in online advertising (feat. comments from Spur CEO) http://ow.ly/ReTX #
• Thanks!!! RT @verseconsulting: Our favorite marketers for 2010: #FF #Marketing @spurinteractive @SteveLatham @ericfletcher @slideshare #
• Very funny… and true! RT @Panah 10 things you need to stop tweeting about http://ow.ly/RGK6 (via @theoatmeal) #
• Good article from @briansolis on the science of ReTweets http://ow.ly/RrbB #
• Good article on how marketers are responding to negative sentiment on Twitter http://ping.fm/UQsT7 #
• Check out "Social Media Strategy: A Practical Guide for Marketers" (free presentation on slideshare) http://bit.ly/7AS1zT #
• Just updated our new media toolkit! Added tool for tracking how many followers you have. For the 411 visit http://ow.ly/Rofn #
• Great article: AdWeek's Top 10 Digital Trends for 2010. It's going to be an exciting year! http://ow.ly/R8st #
• Thanks for sharing! RT @BeSocialOnline: Twitter Weekly Updates for @SpurInteractive http://3m5bd.th8.us #
• RT @parkerd07: Social media usage on upswing: … the Center for Marketing Research at UMass Dartmouth. http://bit.ly/8pW3om #
• RT @spurinteractive: Where Digital Marketing Is Heading in 2010 (Part 2) via @AdAge http://ping.fm/eEjEi #
• Check out "Social Media Strategy: A Practical Guide for Marketers" (free presentation on slideshare) http://bit.ly/7AS1zT #
• Where Digital Marketing Is Heading in 2010 (Part 2) via @AdAge http://ping.fm/eEjEi #
• Where Digital Marketing Is Heading in 2010 (Part 1) via @adage http://ping.fm/pwEWo #
• eMarketer article: How Social Media Helps Small Biz http://ow.ly/QOhq #
• RT @spurinteractive: 10 more good predictions for 2010 from @MediaPost: 2010 A Watershed Year for Digital http://ping.fm/Ah6e1 #
• Good info on Social Media Strategy; glad to see more are taking business-based approach to SMM. Via @ClickZ http://ow.ly/1mJ7Qs #
• 10 more good predictions for 2010 from @MediaPost: 2010 A Watershed Year for Digital http://ping.fm/Ah6e1 #
• Great article: AdWeek's Top 10 Digital Trends for 2010. It's going to be an exciting year! http://ow.ly/1mJd6P #
• New Blog Post: Twitter Weekly Updates for @SpurInteractive – RT @panah: 10 Tools to Make Your Blog Smarter, Faster,… http://ow.ly/16dUYc #
• Good article on Southeast Media (includes quotes from Spur CEO) via Houston Business Journal http://ping.fm/WeJXp #

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• I can’t read Korean but I think this is good (Spur’s Medical Tourism Marketing presentation on Korean marketing blog) http://ow.ly/ReRL #
• Is LinkedIn still relevant? WSJ article on Facebook vs. LinkedIn. http://ping.fm/1PF9C #
• Great article: what can go wrong in online advertising (feat. comments from Spur CEO) http://ow.ly/ReTX #
• @Panah 10 things you need to stop tweeting about http://ow.ly/RGK6 (via @theoatmeal) #
• Good article from @briansolis on the science of ReTweets http://ow.ly/RrbB #
• Good article on how marketers are responding to negative sentiment on Twitter http://ping.fm/UQsT7 #
• Check out “Social Media Strategy: A Practical Guide for Marketers” (free presentation on slideshare) http://bit.ly/7AS1zT #
• Great article: AdWeek’s Top 10 Digital Trends for 2010. It’s going to be an exciting year! http://ow.ly/R8st #
• Social media usage on upswing: … the Center for Marketing Research at UMass Dartmouth. http://bit.ly/8pW3om #
• Where Digital Marketing Is Heading in 2010 (Part 2) via @AdAge http://ping.fm/eEjEi #
• Where Digital Marketing Is Heading in 2010 (Part 1) via @adage http://ping.fm/pwEWo #
• eMarketer article: How Social Media Helps Small Biz http://ow.ly/QOhq #
• 10 more good predictions for 2010 from @MediaPost: 2010 A Watershed Year for Digital http://ping.fm/Ah6e1 #
• Good info on Social Media Strategy; glad to see more are taking business-based approach to SMM. Via @ClickZ http://ow.ly/1mJ7Qs #
• 10 Tools to Make Your Blog Smarter, Faster,… http://ow.ly/16dUYc #
• Good article on Southeast Media (includes quotes from Spur CEO) via Houston Business Journal http://ping.fm/WeJXp #

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Success begins with a plan. Yet when it comes to social media, many marketers dive in without a thorough understanding of objectives, platforms, tactics, requirements, responsibilities and metrics for measuring performance.

Many marketers also fail to understand the pitfalls and shortcomings that can prevent them from achieving their social media marketing goals, including:

• content that is overly promotional
• content that is not engaging or relevant to target audiences
• a one-way outbound approach to communicating (it’s all about me!)
• failing to build a network (without reach, there is no ROI)
• one-off isolated efforts vs. an integrated approach

What many lack is a comprehensive social media strategy.  To address this growing need, I developed a new presentation entitled “Social Media Strategy” you can view below or on slideshare.

The goal of the presentation is to help marketers understand the opportunities, challenges and pitfalls of social media marketing while providing a framework for developing a social media strategy.

“Social Media Strategy” includes the following:

• 5 point business case for social media
• 7 common pitfalls of social media (and steps to avoid them)
• 10 point outline for a social media strategy

This presentation provides the information you need to craft a social media strategy.  If you find it valuable, please feel free to comment below and share with others.  Enjoy and good luck with your social media strategy!

Steve Latham
Follow me on Twitter

Related posts and presentations
Business Case for Social Media
New Media Toolkit
Social Media: Shiny Object or Killer App?

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