http://blog.spurinteractive.com Thu, 11 Mar 2010 20:06:32 +0000 http://backend.userland.com/rss092 en For more than a year I've been advising clients on how to use Twitter as a marketing platform.  Surprisingly, it seems that most brand marketers still don't get it.  With the goal of doing my part to help the industry master this channel, I'm sharing my best practices for Twitter ... http://blog.spurinteractive.com/2010/03/07/twitter-best-practices-for-social-media-marketing/ This is true; my dad is now texting! "Boomers Slowly Warm to Mobile Web" via @eMarketer http://ow.ly/1eS5N # Well put my feathered friend! RT @Twitter_Tips: A fool and their tweets...are soon unfollowed #TwitterProverb # E-Commerce Sites Freshen Up to Grow Sales via @eMarketer http://ow.ly/1epsb # Mobile puts a new spin on the 2010 ... http://blog.spurinteractive.com/2010/03/07/twitter-weekly-updates-for-spurinteractive-27/ The online media landscape is in a constant state of change, and with the growing list of opportunities to use digital media as a marketing channel, the tools are evolving quickly.  Below is my New Media Toolkit - a list of online apps, services and vendors that I've found to ... http://blog.spurinteractive.com/2010/03/01/new-media-toolkit/ Online Metrics: the Unrealized Opportunity. Most marketers are not satisfied via @eMarketer http://ow.ly/1bDNp # Big Biz Embracing Twitter: 35% of F500 actively using Twitter in 2009 via AdWeek http://ow.ly/1bDE5 # Per @erictpeterson brands should split web analytics budget 50/50 b/t technology and people to manage it #oms10 # "Managing your Brand in Social ... http://blog.spurinteractive.com/2010/02/28/twitter-weekly-updates-for-spurinteractive-26/ Wow! This is awesome. "Ad Agencies Virtual Strike" Advertising Age http://ow.ly/196L3 # Display advertising is making a comeback. You should know why... "Beefing Up Banner Ads" http://ow.ly/18CJX # Friday Humor with an important message for SM users: "Please Rob Me (Of My Common Sense)" via @mediapost http://ow.ly/18D95 # Fortune 500: get ... http://blog.spurinteractive.com/2010/02/21/twitter-weekly-updates-for-spurinteractive-25/ Quick read from @emarketer on Future of Social Media (Advertising takes a back seat) http://ow.ly/16Mqk # New Blog Post: New Media Toolkit (updated!) - List of online marketing and new media tools for business marketers. http://ow.ly/16zaKJ # Interview w/ CafeMom: 3 Reasons why Word-of-Mouth Matters Most for Moms http://ow.ly/16MMP # Just updated our ... http://blog.spurinteractive.com/2010/02/14/twitter-weekly-updates-for-spurinteractive-24/ Social Media and Young Adults | Pew Research Findings http://ow.ly/14pkh # Breaking: @jeffreyhayzlett coming to Houston to speak on 3/3/10 http://ow.ly/14lG6 #houstonima # Glad to see this :-) Marketers Increasing Spend On Email, Social And Search (via @emarketer) http://ow.ly/14hjx # Social Media update: Mixed Reactions to Product Recommendations via @eMarketer http://ow.ly/13XNO # New ... http://blog.spurinteractive.com/2010/02/07/twitter-weekly-updates-for-spurinteractive-23/ As marketing dollars have become more scarce, the importance of measuring ROI and building a business case to support investment has become paramount.  For those seeking to better understand this subject, here's a "simple" methodology for quantifying value.  In this case, we'll look at ROS (return on spend = expected ... http://blog.spurinteractive.com/2010/02/04/measuring-roi-a-primer-for-online-marketers/ RT @TheSocialCMO @Ollie73 @edwardboches Creative + conversation is how advertising + social media work together:http://bit.ly/bNbCyN # Learn about The State of Search for 2010 at the 2/4 Houston IMA lunch: http://ow.ly/121qy # Very interesting note on banner ads: Marketer's guide to overcoming banner blindness http://ow.ly/11uZE # Interesting @mediapost article on Chris Anderson's of ... http://blog.spurinteractive.com/2010/01/31/twitter-weekly-updates-for-spurinteractive-22/ Good info for Marketers! eMarketer report: What Social Followers Want http://ping.fm/wysYz # Short article: 5 Tips for using social media in health care marketing (via @RSSirteubal) http://ow.ly/Yshm # Momma Geeks rule! Digital Tools Help Moms Take Charge - eMarketer http://ow.ly/YnUy # Classically funny! And yet sadly true... How a Web Design Goes ... http://blog.spurinteractive.com/2010/01/24/twitter-weekly-updates-for-spurinteractive-21/