Yesterday I had the pleasure of participating on a social media panel at the Houston Technology Center along with Katie Laird and Kelsey Ruger. I didn’t see any glowsticks, cell phones or lighters swaying in the audience, but I heard good things and thought you might be interested in learning more.
After Kelsey spoke about social media from a sociological perspective, I presented the business case for Social Media and discussed why brands have to embrace it, and how they can measure the impact on their business. To learn more, you can view my presentation below or on slideshare. Katie then spoke about how to implement a social media program. You can view their presentations via the links above.
If you have thoughts, comments or questions regarding social media, I’d love to hear from you! Also feel free to Join me on facebook or Follow me on Twitter.