Tag Archive for 'social media'

Digital Success in Troubling Times

Published
by
Steve Latham
on November 20, 2008
in General
. 0 Comments

Yesterday I had the pleasure of speaking at a luncheon hosted by AAF Houston and the Houston Interactive Marketing Association.  The theme was “what you need to know NOW”. These are challenging times for all businesses and now, more than ever, we need to focus our marketing efforts (and dollars) on those initiatives that produce the best results.

My presentation is below for your viewing pleasure.  The main takeaways are as follows:

1. Media consumption and media fragmentation are making digital channels more and more important for all companies.

2. As marketers we have to create content that consumers WANT to consume, and allow them to engage us when and how they choose.

3. There are numerous examples of savvy brands using digital media to reach and engage customers in a cost-effective way.

4. Despite a complex and overwhelming set of digital media options, there are some tried and true tactics that will provide the foundation for online marketing success.

5. Social media is becoming increasingly important, but you should have a plan before you dive in.

View my presentation on slideshare:

Digital Success in Troubling Times - Steve Latham - Spur Interactive

Thanks again to AAF and HiMA for allowing me to share my thoughts. If you have thoughts, comments or questions, I’d love to hear from you! Also feel free to Join me on facebook or Follow me on Twitter.

Thanks for reading my blog!

BarCamp and Video Blogging

Published
by
Steve Latham
on August 15, 2008
in Conferences
. 4 Comments

Last weekend I attended BarCamp Houston 3, which had more than 150 attendees including enterpreneurs, web developers, marketers and a few media folks.  All in all, it was a great experience with some interesting discussions around social media, Facebook apps, web design, marketing, a new visual search engine, and even biofuels.  One of the most interesting aspects was the Twittering that was taking place along the way.  At least half of the attendees were twittering, often making comments that were better left unsaid.  Yes, you can add “making fun of jerks” to the list of twitter uses.

At the event I was interviewed by local new media guy Mike McGuff who has a video blog site MikeMcGuff.com. Mike interviewed me on the topics of Social Media, our new brand and Lemonade Day.  Mike’s a pretty good video blogger and quite handy with his flip camera.  I didn’t have much notice but thought it turned out okay.  You can view the interview below. Yes, I know, it’s a very flattering title pic… (no worries Mike, I know YouTube doesn’t give you much of a choice).

I’m now wondering if I should add some video to my blog entries.  The answer is probably yes, but I don’t know what I’d shoot or how to edit it.  So I’ll stick w/ text for now, and take advantage of stuff I can find on youtube.

“Blogging for Business” Recap and Slides

Published
by
Steve Latham
on July 26, 2008
in General
. 0 Comments

Yesterday I had the pleasure of participating on a social media panel at the Houston Technology Center along with Katie Laird and Kelsey Ruger. I didn’t see any glowsticks, cell phones or lighters swaying in the audience, but I heard good things and thought you might be interested in learning more.

After Kelsey spoke about social media from a sociological perspective, I presented the business case for Social Media and discussed why brands have to embrace it, and how they can measure the impact on their business. To learn more, you can view my presentation below or on slideshare. Katie then spoke about how to implement a social media program. You can view their presentations via the links above.

If you have thoughts, comments or questions regarding social media, I’d love to hear from you! Also feel free to Join me on facebook or Follow me on Twitter.

Business Case For Social Media Steve Latham 20080725nc